I have replaced all product images each time I changed my photography style and improved my skills. They have been replaced 6 times. After many trials I have found a way to photograph jewellery with limited resources.
In between every other instagram post, I presented quotes that resonate with my brand values. My aim is to relate to my target audience in a meaningful way.
With limited budget and resources, I have developed my unique way of photographing myself while I modelled.
I avoid constant mark downs to protect my brand image. So I boost sales with other techniques such as providing a better gift packaging or a discount on bulk orders.
A lottery ticket is printed behind the feedback card to gain positive reviews and returning customers.
I have designed multiple forms of packaging ranging from small boxes tailored to fit into narrow mailboxes, to ziplock pouches so customers can protect their silver jewelry from oxidation.
I started up my online jewelry shop in UK during the lockdown period. It was transformed from selling face masks, to selling DIY materials, and lastly into a jewelry store.
I created this video to help existing customers resolve a common issue to prevent avoidable complaints. A video with my own voice adds to the reliability of my brand and, as a result, attracts new customers to visit my store.
A creative video done with After Effects and Illustrator to promote jewelry in a storytelling way.
Banner Design
Thank you cards
Handwritten typography to convey a warm and sincere message
Natural Illustrations to represent a humble small business
Packaging Box
Element of Surprise! Contrasting to the simplistic exterior design, the box opens up to a dreamy scenery
Packaging Stickers
QR Code to invite customers to leave a review
New Logo Design a change of name without a change of style, therefore same design as the previous brand logo
Packaging Stickers
Old Logo Design designed to reflect the modern and casual jewelry styles. Targeting young audiences from teens to 30s
Review Sticker
Contrasting Elements (Soft gradient background against bold graphics) to highlight the thank you message
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